Unless you’ve been living under a rock, you’ve likely seen and read a popular blog before.
Blogs aren’t just for entertainment. They’re valuable in helping companies rank for popular online topics in order to:
- Attract new readers to subscribe or become a customer
- Outrank competitor blogs on the internet
- Become an industry thought leader
But, the question remains: what is a blog?
Why does blogging matter, and how can one get started?
In this guide, I’ll explain everything you need to know.
Table of Contents:
- What is Blogging?
- Why is Blogging Important?
- What are the Benefits of Blogging?
- Frequently Asked Questions (FAQs)
What is Blogging?
Blogging is the process of writing articles or content on a blog.
A blog is short for “weblog”, a compilation of articles that exists on the internet.
In the early 90s, blogs used to function like online diaries. The authors wrote about anything they wanted, such as helping others use the internet or share interesting stories:
People continued to use blogs this way until 2003 when WordPress launched. WordPress, a revolutionary content management system (CMS), made it possible for anyone to create a dynamic blog in a few minutes.
WordPress also made it simpler to create websites, arranging separate pages (home, about, contact) around a theme:
It didn’t take long for existing WordPress users to begin blogging. And, that’s how blogging became a worldwide practice as we know it.
Currently, there are more than 600 million blogs on the internet. But, I’ve only touched on what blogging is and its history.
Let’s dig deep about why blogging is important.
Why is Blogging Important?
The importance of blogging depends on the audience.
For business-to-business (B2B) audiences, blogging helps companies increase their brand awareness to drive sales and revenue. For business-to-consumer audiences, blogging helps to teach people new things and drive subscriptions and purchases.
With that said, here are some notable blogging statistics to look at:
- Marketers who take advantage of blogging will see positive ROI from their efforts (OptinMonster)
- Companies that have blogs generate more leads than those without them (OptinMonster)
- 77% of internet users read blogs faithfully (Impact)
- 71% of B2B buyers read blogs before purchasing something (Demand Gen)
- Blogs influence 6% of all eCommerce sales and doubles for businesses that blog regularly (Matcha Benchmark Report)
- Companies that publish 16 or more blog posts every month generate 4.5x more leads than those that don’t (HubSpot)
So, what does all this mean?
If you’re running a business that sells to the ordinary consumer, you can use a blog to reach them online, grab their interest, and steer them towards a purchase on your website.
For example, Washington Capital Partners, a money lender, wrote a blog titled “What are the Pros and Cons of Using Hard Money?”. Clearly, the goal of this article is to provide more information on hard money loans.
But, the kicker is that the company offers a free consultation for readers that decide to go through with a hard money loan by the end of the article:
This is called a “call-to-action” (CTA), or simply a reference point where the audience can convert from readers into customers.
For B2B audiences, blogging is just as important. In the same way, these companies create helpful information on a popular topic and tie the reader in with a CTA.
Just check out how HubSpot does this with its audience:
By creating a helpful article on creating a marketing plan, they crafted a CTA to promote their marketing plan templates. This is how blogging works in a nutshell and why it’s important for any modern business.
Blogging is the #1 way to bring more internet traffic to your website and transform these readers into loyal customers.
What are the Benefits of Blogging?
I’ve already discussed why blogging is important. To recap, here are the most important benefits of getting started:
- Blogging helps to drive more traffic to your website
- A great blog can convert leads into sales efficiently
- Blogs help companies share their expertise and establish authority
- Blogging can separate your website’s distance from competitors on search engines like Google and Bing
- Blogs can earn a lot of money through affiliate marketing. A full-time blogging business typically earns anywhere from $40,000 to $80,000 a year, with six and seven-figure earning potential.
Frequently Asked Questions (FAQs)
Q. What exactly do bloggers do?
- Bloggers plan, write, and promote articles for a blog. Anyone can be a blogger, whether they’re a professional writer or not.
Q. How do bloggers get paid?
- Bloggers get paid based on a variety of avenues, mainly advertising and affiliate income. A blog can either profit from ads that are empowered by website traffic or earn each time someone purchases a produce that’s promoted on the website.
Q. How do I write a blog?
- Writing a blog starts with finding your niche, audience, and choosing the right platform to get started. A great deal of preparation is necessary before typing the first few words of your article.
Q. What is the best site for blogging?
- WordPress is the top blogging platform that powers most websites on the internet. It’s perfect for all kinds of bloggers, whether you’re experienced or new to building a website.
Need Help with Blogging?
If you’re convinced that blogging is the next best step for your marketing strategy, I’d love to help you strategize.
Let’s book some time to chat about your blog’s goals and how you can get started.
Founder of Blog Seminary, a content marketing agency based in Memphis, TN. Also a proud husband and father of two.