Learning how to start blogging in 2022 is a relatively easy exercise.
It all comes down to choosing your domain name, blogging platform, and creating an air-tight blogging strategy.
But, if you’re new to blogging in 2022, you’re bound to run into some issues along the way.
That’s why in this guide, I’m going to show you help you:
- Learn how to choose and register a domain name
- Learn how to choose the right blogging platform or content management system (CMS)
- Learn how to create a successful blogging strategy
- Learn about search engine optimization (SEO) and how it relates to blogging
Let’s get started!
Table of Contents:
- Step #1: Find Your Niche
- Step #2: Choose and Register Your Domain Name
- Step #3: Select a Blogging Platform
- Step #4: Learn About SEO
- Step #5: Create a Blogging Strategy
Step #1: Find Your Niche
The first step in starting a blog is finding your niche.
This is the topic or focus of your blog. It’s important to choose a niche that you’re passionate about, as this will help you stay motivated to write new content for your blog on a regular basis.
Nonetheless, it’s important to choose a niche that has a large enough audience to make your blog profitable.
Fortunately, because of the popularity of the internet, there are profitable blogs based on so many different subjects:
And, even birdwatching:
Finding a topic you’re passionate about is simple. Turning into a blogging business is going to take some hard work and discipline.
Step #2: Choose and Register Your Domain Name
Now that you have an idea of the focus of your blog, it’s time to choose a domain name.
Your domain name is the URL or web address where people will find your blog.
For example, the domain name of this blog is “blogseminary.com”.
When choosing a domain name, you want to make sure it’s short, easy to remember, and relevant to your niche. You also want to make sure that the domain name you want isn’t already taken.
Once you’ve found a domain name that isn’t already taken and you’re happy with, it’s time to register it.
To do this, you’ll need to choose a domain registrar, or a hosting company.
I recommend sticking with the bigger, more well-known companies until your blog starts to grow.
It’s important to choose a good hosting company, as this can affect the speed and uptime of your blog (meaning how often it’s accessible to readers).
Some well-known and reliable hosting companies are:
These companies tend to be more reliable and have better customer service in case you run into any problems.
Once you’ve chosen your registrar, simply follow their instructions on how to register your new domain name.
Step #3: Select a Blogging Platform
Now that you have a domain name, it’s time to choose a blogging platform.
This is the software you’ll use to actually write and publish your blog posts.
There are a few different options when it comes to blogging platforms.
The most popular ones are:
These days, WordPress is the most popular blogging platform by far. In fact, over 40% of all blogs use WordPress.
The main reason for this is because it’s relatively easy to use, has a lot of features and plugins, and is very customizable.
This is the platform I recommend using for your blog. But, here is my key takeaway here:
Choosing a blogging platform that’s affordable and customizable. You want to be sure you can afford to keep your blog running every month, and you’ll definitely need a blogging platform that can adapt to your growing blog.
Step #4: Learn About SEO
If you want people to actually find your blog when they’re searching the internet, you need to learn about search engine optimization (SEO).
SEO is the process of making your blog more visible in search engine results pages (SERPs).
The better your SEO, the higher up in the SERPs your blog will appear, and the more traffic you’ll get to your blog.
There are a few different things you can do to optimize your blog for SEO.
First, you need to choose relevant keywords and use them throughout your blog posts.
A keyword is a word or phrase that someone would type into a search engine when they’re looking for information on a specific topic.
For example, if someone is looking for information on “SEO tips”, they would type that phrase into a search engine.
So, if you’re writing a blog post about SEO tips, you would want to use the keyword “SEO tips” throughout your post.
This includes in the title, in the body of the post, and in the keywords section of your blog (if your platform has one).
Next, you need to make sure your blog posts are well-written and informative.
No one is going to want to read a poorly written blog post that doesn’t offer any valuable information. And, Google isn’t going to rank poor content. Their entire business model is built on providing accurate, quality search results to their users.
To help you learn more about SEO, here are some important terms you need to know and their definitions:
- Keyword: A word or phrase that someone would type into a search engine when they’re looking for information on a specific topic.
- SERP: This is the page that appears after someone types a keyword into a search engine and hits “enter”.
- SEO: This is the process of making your blog more visible on search engine results pages (SERPs).
- Title tag: The title of your blog post, which appears in the SERPs. This should include your keyword and be no longer than 60 characters.
- Meta description: A brief description of your blog post that appears in the SERPs under your title tag. This should be no longer than 155 characters.
- H1 tag: The main headline of your blog post. This should include your keyword and be no longer than 60 characters.
- Anchor text: The text you hyperlink to other pages or websites. For example, if you link to another blog post on your own site, the anchor text would be the words you hyperlink.
- Backlink: A link from another website to your website. These are important for SEO because they show Google that other people are linking to your content, which means it must be good.
- Internal link: A link from one of your own blog posts to another one of your blog posts. These are important for SEO because they help keep people on your site longer and improve the chance of them converting into a subscriber or customer.
Step #5: Create a Blogging Strategy
Let’s cut right to the chase.
The steps for creating a blogging strategy are:
- Learning about your target audience
- Performing keyword research
- Brainstorming topics from chosen keywords
- Assembling a content calendar
Let me explain how all these steps come together.
Step #1: Determine Your Target Audience
Who are you writing for?
This is an important question to answer because it will determine the type of content you create, the tone you use, and the topics you write about.
For example, if you’re a financial advisor who writes a blog for small business owners, your target audience would be small business owners.
If you’re a stay-at-home mom who writes a blog about natural parenting, your target audience would be parents who are looking for information on natural parenting.
Once you know who your target audience is, you can start thinking about what types of content they would be interested in reading.
But that’s not all, if you really want to succeed in blogging, you’ll need to gather demographics about your target audience, such as:
- Income level
- Education level
- Family status
By knowing these demographics, you’ll be able to better tailor your content to their needs and interests.
The quickest way to gather this information is to check out other popular bloggers and influencers on social media platforms like Instagram. Inspect at least 10 of their followers by lurking on their social media and make the best guess.
The last step here is understanding the pain points of your audience.
What are the problems they’re facing that you can help them solve with your content?
For example, if you write a blog for small business owners, some of their pain points might be:
- Not having enough time
- Not knowing where to start
- Not knowing what to do next
- Fearing failure
You’ll want to keep these pain points in mind when you’re brainstorming topics and creating content, as you’ll want to make sure your content is helpful and solves their problems.
This is where writing from passion comes into play. If you’re truly involved in a certain topic, getting demographics and understanding audience pain points should be a breeze.
Step #2: Perform Keyword Research
Now that you know who your target audience is and what kinds of problems they’re facing, it’s time to do some keyword research.
Keyword research is the process of finding words and phrases that people are searching for on the internet.
You’ll want to use these keywords in your blog posts so that they can rank higher on search engine results pages (SERPs), which will help you get more traffic to your website.
There are a few different ways to do keyword research, but my personal favorite is using Semrush.
Semrush is a tool that allows you to see how many people are searching for certain keywords, as well as what the competition is like for those keywords.
To use Semrush, just go to their website and type in a keyword that you think your target audience would be searching for.
For example, if you’re a financial advisor who writes a blog for small business owners, you might type in “financial advice” into the search bar.
Once you hit enter, Semrush will show you how many people are searching for that keyword every month, as well as what the competition is like:
The competition is important because it will determine how difficult it will be to rank for that keyword.
If the competition is low, it will be easier to rank for that keyword. If the competition is high, it will be more difficult to rank for that keyword.
You’ll want to find keywords that have a great balance of monthly search volume and competition.
Once you’ve found a few good keywords, it’s time to start incorporating them into your content.
Step #3: Brainstorm Possible Topics from Keyword Ideas
Now that you’ve gathered some good keywords, it’s time to start brainstorming possible topics from those keywords.
To do this, you’ll want to go through each keyword and think about what someone would want to know if they were searching for that keyword.
For example, let’s say you’re a personal trainer who writes a blog for people who are trying to lose weight.
One of your keywords is “weight loss tips.”
Some possible topics that you could write about from this keyword are:
- The best way to lose weight
- How to create a weight loss plan
- The best exercises for weight loss
- The best foods to eat for weight loss
- Weight loss myths that you should know
As you can see, there are a lot of different topics that you could write about from just one keyword.
You’ll want to brainstorm as many topics as you can from each of your keywords so that you have a list of potential blog posts to write. The key here is for your topics to center on your keywords.
So, here are two key takeaways.
Insider Trick #1:
Make sure you search a keyword on Google first to learn what people are expecting. This is called search or user intent. For example, what’s already ranking online? Is it in-depth blogs or short tutorials? It does you no good to write a blog that your audience wasn’t looking for.
Insider Trick #2:
Use BuzzSumo to help in brainstorming topics. This is a tool that allows you to see the most popular content for any given topic. Just enter in a keyword or phrase, and it will show you the most popular content that’s been published on that topic.
This is a great way to get ideas for blog posts, as well as to see what kind of content is doing well with your audience.
Step #4: Put Together a Content Calendar
Now that you’ve brainstormed some topics, it’s time to put together a content calendar.
A content calendar is simply a schedule of when you’re going to publish your blog posts.
It’s important to have a content calendar because it will help you stay on track and make sure that you’re publishing new content on a regular basis.
Plus, it will make it easier for you to promote your content because you’ll know exactly when each post is going to be published.
To create a basic content, make sure to follow this tutorial I prepared.
Frequently Asked Questions (FAQs)
What if I can’t think of any topics to write about?
- If you’re having trouble brainstorming topics, try using a tool like Google Trends or BuzzSumo. These tools will show you the most popular topics that people are searching for.
How often should I be blogging?
- There’s no magic number when it comes to how often you should be blogging. However, it’s generally recommended that you publish new content at least once a week.
Can I outsource my blog posts?
- You can definitely outsource your blog posts. If you’re short on time or if you’re not a good writer, then this is a great option. You can use Upwork and Indeed to find quality writers in your niche.
What is a content management system (CMS)?
- A content management system is a platform that you can use to create and manage your blog posts. The two most popular CMSs are WordPress and Blogger.
Which CMS is best for bloggers?
- Both WordPress and Blogger are great for bloggers. However, WordPress is generally considered to be the better option because it’s more flexible and customizable.
How to Write Your First Blog Post
- Learn helpful blog writing techniques to maximize your success
- Learn about useful tools for streamlining blog writing
- Learn about common blogging mistakes and how to avoid them
Founder of Blog Seminary, a content marketing agency based in Memphis, TN. Also a proud husband and father of two.