What is Blogging?

What is Blogging?

Blogging is just as old as the internet itself, and it’s evolved from a pastime into a legitimate marketing activity.

In this guide, you’ll learn:

  • What blogging is
  • The history of blogs on the internet
  • Useful blogging statistics in 2022

Table of Contents:


What is a Blog?

So, what’s a blog in the first place?

A blog, or weblog, is an archive of articles on a given topic, which are known as blog posts.

You can create a blog on any topic you want, whether you want to start a food blog or a company blog.

In the early days of the internet, users took to forums to make random posts, share news, and communicate with each other.

image of old-school internet forums
Internet forums in the ’90s.

A blog, or weblog, is an archive of articles on a given topic, which are known as blog posts.

Years later, people began to compile their posts into diaries about all kinds of subjects. The term “blog” was eventually made popular by Twitter co-founder Evan Williams.

Old-school internet blog

Since then, more internet users started to create online diaries until the activity became a source of monetization and online marketing internet in the 2010s.

Now, billions of people and companies use blogs to communicate with their audiences, share their expertise, teach new things, and promote their products and services.


Why Does Blogging Even Matter?

The important question here is how did a personal pastime become a widely-used marketing and money-making activity?

In other words, why is blogging important?

Blogging helps people and businesses share their ideas on the internet. It makes the internet a better place for anyone searching for particular information.

For example, if you wanted to learn how to file self-employed taxes, there are a great number of online blogs that can provide the answer:

Blogging helps people and businesses share their ideas on the internet. It makes the internet a better place for anyone searching for particular information.

Since search engines like Google and Bing don’t discriminate when it comes to ranking great information, both personal and business blogs have a chance to reach millions of viewers.

If you run a personal blog, you can create a business providing helpful articles about popular topics such as cooking, finance, and career advancement.

Blogger Ryan Robinson has created a very profitable blog teaching others how to do the same:

Ryan Robinson runs a successful blogging business.

Companies can also use blogs to bring more awareness to their products and services.

Let’s say you’re a small business owner having problems with payroll. You search “payroll mistakes” to try to find some possible solutions.

Here is what you’ll find on Google:

As you can see, there are tons of helpful articles that discuss payroll mistakes. The kicker is that almost all of them are written by payroll service providers.

See the point here?

These companies want you to read their article to hopefully convince you to use their product or service.

Literally, if you click one of these articles, you’ll see a call-to-action at the end promoting their offering:

Whether you’re running a personal or business blog, the importance of blogging can’t be overstated.

Writing helpful online articles helps search engines provide internet users with the information they need.

In turn, they’ll give your blog exposure, and you can use this attention for profit.


Top Blogging Statistics in 2022

If you don’t want to take my word for the importance and potential of blogging, suit yourself.

Here are some blogging statistics in 2022 that should change your mind:

  • Blogs make up more than a third of all websites. (Hosting Tribunal)
  • The average salary for a blogger is $51,120. (Glassdoor)
  • 59% of online shoppers say they’ll read a blog to research a product before buying. (Think With Google)
  • 62% of Millennials say that blogs help to build brand loyalty. (Business Wire)
  • 74% of companies say that their blogging efforts have led to higher lead quality and quantity. (Curata)
  • 77% of bloggers say that blogging drives results. (Orbit Media)
  • US internet users spent 3x more time on blogs than they do on email (Social Media Today)

Frequently Asked Questions (FAQs)

What is a blog?

  • Blogging helps people and businesses share their ideas on the internet. It makes the internet a better place for anyone searching for particular information.

What are the most common types of blogs?

  • There are generally four types of blogs: personal, niche, business, and affiliate blogs. Personal blogs can be about anything. Niche blogs are centered around a particular topic (cooking, fitness, etc.). Business blogs are an extension of a company’s website. Affiliate blogs can be both personal and niche, but its purpose is to generate profit by promoting third-party products (NerdWallet, etc.)

What is the difference between a blog and a website?

  • A blog is a type of website. It’s updated regularly and provides articles on a given subject. A blog is usually an extension of an existing website, or it can stand on its own.

Next Article:


How to Get Started Blogging in 2022

image of a person typing on a computer

Curriculum:

  • Learn how to choose and register a domain name
  • Learn how to choose the right blogging platform or content management system (CMS)
  • Learn how to create a successful blogging strategy
  • Learn about search engine optimization (SEO) and how it relates to blogging

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