Blogging in 2022 [A Complete Guide]

It’s a new year, but blogging in 2022 still remains one of the most important ways to elevate your company’s online presence.

However, some things have changed a bit in 2022.

Whether you want to start a blogging business or build off your website’s blog, you should bookmark this guide.

Inside this guide, I’ll discuss:

  • How to build a blog from scratch, find the right topics to write about, and create a content calendar
  • How to rank and promote your blog posts
  • How to scale your blog

Let’s get started.

Table of Contents:

Chapter #1: Building and Designing Your Blog

create a blog

Curriculum: Using online website builders to create and design a blog

If you already have a blog on your website, you can skip this chapter.

Also, if you don’t want to start a blogging business, you can skip this chapter too.

If you’re still here, you’ll be pleased to know that creating a blog in 2022 isn’t difficult at all. There are a bunch of website builders you can use to create a blog from scratch.

The best website builders for blogs include:

Personally, I recommend using WordPress.

It’s highly affordable, customizable, and easy to use.

But, Squarespace and Wix are some other great options that are arguably more dynamic than WordPress. I’ve used all three of these platforms and decided that WordPress was best for me.

Here is some more helpful information about these platforms:

  • WordPress: Best for creating a scalable blog for an affordable price.
  • Wix: Best for creating an affordable and basic blog design.
  • Squarespace: Best for creating affordable, minimalist hobby blogs.

Overall, you should choose a website builder that’s simple to use and leverages search engine optimization (SEO).

WordPress checks both of these boxes, especially since it powers almost 40% of the internet.

Before you create a blog, you should buy your domain name first.

I recommend using GoDaddy, as they are the most popular domain hosting company by far. You can also check out other solutions like HostGator and 1&1.

Ideally, you should choose a domain hosting company that’s affordable and provides at least 99% uptime.

This simply means that your website is online most of the time, only going inactive for regular maintenance.

Since you’re just developing a blog, you don’t need all of the bells and whistles most hosting companies offer.

Though, you’ll need to choose a hosting plan that offers adequate storage if you plan to use a lot of images on your blog.

Finally, once you choose a website builder and hosting provider, it’s time to design your blog.

It’s best to create a minimalist design with tons of whitespace to showcase your website.

Brian Dean of Backlinko does this very well:

No clutter, no massive library of posts, no confusion.

This is exactly how it’s done.

In fact, Brian says that his new blog design is the reason why it receives more than 500,000 monthly website visits.

After your blog is launched, you’ll need to spend a great deal of time coming up with blog posts your audience will want to read.

The next chapter will discuss everything you need to know about keyword research and creating a content strategy.

Chapter #2: Finding Suitable Blog Topics

finding the right blog topics

Curriculum: Finding hot blog topics in creative ways

Most rookie bloggers perform keyword research to find possible blog topics.

This is basically to find relevant keywords with great search volume and write about these topics. 

In this chapter and in 2022, we’re going to move past this. 

The first step in finding the right blog topics is knowing your target audience and niche. 

This way, you can determine the topics your audience wants to read about. 

For example, my target audience is small business owners that need help running their blogs. 

Because of this, I already know what types of topics my audience will love. But, if I didn’t, I could just find out what my competitors are writing about. 

For example, look at what a competitor of mine is writing about in 2022:

All of these are some good topics.

This brings me to my next point…

Once you know who your target audience is and can spot your competitors, here’s what you should do. 

First, open up Ahrefs

Use Ahref’s Site Explorer and put the search bar into “prefix mode” since we want to explore the best blogs a competitor is putting out:

Once you’re done, you’ll be able to see the best content your competitors are producing. 

You’ll also see other content like:

  • Traffic: This is how many people are visiting the blog. 
  • Value: This is a monetary amount Ahrefs thinks a blog is worth.
  • Keywords: This is how many keywords the blog is ranking for.
  • RD: This is how many referring domains, or backlinks, the blog has.

Once you have this information, you should follow Brian Dean’s Skyscraper technique

This involves creating better content from your competitor’s original content ideas to gain more backlinks. 

This is the way I’m performing topic research in 2022, and I think you should too. 

Chapter #3: Creating a Content Calendar

Curriculum: Using online tools to create a content calendar

Creating a content calendar is an excellent way to organize and plan your content production. 

It’s also essential if you plan to hire writers and editors for your blog and keep them on task. 

Luckily, there are a lot of tools you can use to create a content calendar, such as:

Personally, I use Trello for my content calendar.

Here’s how it looks:

It doesn’t matter how your content calendar looks. It should look organized enough for other people to use if you have a team. 

You should also be able to attach SEO content outlines to help writers and editors collaborate. 

Chapter #4: Ranking Your Blog Posts

Curriculum: Using SEO best practices for writing epic blog content

Now, here comes the good stuff. 

Optimizing your blog posts is arguably the most important part of the content marketing process.

Yet, no one really talks about it.

Many bloggers just say:

“Write epic content and build links.”

This is an oversimplification.

There’s a lot more to consider when it comes to SEO.

As an SEO content writer, I’ve practiced some of the most effective SEO habits over the years.

Here are some ways you can optimize your blog posts for SEO:

  • Always add your primary keyword in the introductory paragraph, header, and conclusion of your blog post.
  • Add the primary keyword in the blog title and meta description. 
  • Keep your article’s keyword density between 1%-2%. This is basically one or two times every 100 words. 
  • Add a table of contents for long-form content.
  • Use an SEO content optimizer like Surfer SEO to sprinkle more secondary keywords in your content. Don’t overdo it — readability matters.

The success of your content will depend on how you follow this advice. 

If you use follow Chapter 2 and use Ahrefs to find out what keywords your competitors are ranking for. 

You can also use Ahrefs to identify rich snippet opportunities and send more traffic back to your blog. 

That brings us to the next chapter. 

Chapter #5: Promoting Your Blog Posts

12 Tried-and-True Ways to Promote Your Blog Posts

Curriculum: Using efficient blog promotion tactics like link-building and outreach.

If you’re going to spend a lot of time on any content marketing phase, this is definitely going to be the one. 

Content promotion is time-consuming and impossible to automate. 

The most basic ways to promote a blog post are through email marketing and social media. 

But, that’s only exposing your content to your audience. 

What about introducing your content to a new audience. 

This is where link-building comes in. 

If you don’t know already, link-building is the process of getting other websites to link back to your content. 

You can expedite the link-building process by guest posting, which is still effective in 2022.

It also happens to be my go-to content promotion strategy. Now, here’s the problem with most link-building campaigns. 

I’ve worked with several content agencies that targeted blogs that just hand out free links for horribly-written content. 

What’s worse is these blogs have a low domain authority score. Having links with poor-quality links is worse than not having any at all.

It’s much better to target blogs with high domain authorities accepting guest posts. 

I’ve written a great blog about this, which you can check out here

Promoting your blog can take months. But, if you do it the right way, the results will pay off. 

Chapter #6: Scaling Your Blog

Curriculum: Scaling your blogging efforts by hiring a team.

Whether you’re a small business owner or if you own a niche blog, outsourcing your content production is the ideal move. 

There’s only so much you can do on your own. 

Plus, the more content you churn out, the better.

A recent study from HubSpot stated that it’s best to post at least 16 times a month to increase your blog’s organic traffic. 

Of course, many successful bloggers don’t post this much. 

But, profitable blogs like NerdWallet and Investopedia create a lot of content on a daily basis. 

Whatever your posting frequency looks like, you should be in the market of hiring a few writers, editors, or a graphic designer to make your blog look its best. 

When you do decide to hire and scale, here are some important tips to follow:

  • Use Upwork to find the top freelancers. It’s the best alternative out there for finding quality talent. 
  • Hire specialty writers. It’s much better to hire a writer that specializes in a certain topic than a generalist.
  • Check and verify references before making a hire. 

As you can see, scaling your content production doesn’t have to be difficult.

Once you find the right people, it’s as simple as familiarizing them with your blog and your publishing process.

Ready to Start Blogging in 2022?

This is the perfect guide for growing your blog in 2022. 

Do you have anything else to add?

Make sure to leave any comments below. 

Want to Learn More?

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