In this blog, I’m going to discuss clever ways on deciding what to write about for your blog.
No more boring tips about keyword research…
I’ll explain three real, actionable tips for finding the most lucrative blogging opportunities.
Table of Contents:
- Perform Competitive Research
- Discover Your Customers’ Pain Points
- Browse Google’s “People Also Ask” Section
Perform Competitor Research
I remember when I stopped signing up for content writing agencies and began collecting clients on my own.
These were usually SEO, digital marketing, and website design agencies.
When I wrote for them, they all wanted blog content like Neil Patel, Backlinko, or Search Engine Journal.
Then, I didn’t care and just wanted to make some money.
Nowadays, I’m much smarter.
Content like that won’t help those agencies, and I’ll show you why.
Take a look at this SEO agency:
This agency sells the type SEO services package:
By just looking at their website, I can tell their target audience is white-collar professionals, entrepreneurs, and blue-collar business owners.
All of these people don’t usually know a thing about SEO or how it works. They just pay this agency to do all of the work for them.
If my guess is right, then why does their blog have super, in-depth articles about technical SEO?
Don’t get me wrong, but this article was extremely well-written. I loved it, actually.
But, I don’t believe it’ll draw much success to this agency because it’s not something a typical person looking for SEO services will read.
It’s more attractive to people in the industry.
With that said, many people make the same mistake when determining what to write on their blog.
They either assume their target audience will find a potential blog useful or just perform basic keyword research to find promising keywords that can lead traffic back to their websites.
This approach won’t get you anywhere, and I have the perfect counter.
The first step in finding out what your most successful competitors are doing and building off their success.
For example, the Hoth is a competitor of mine and they provide content writing services for all kinds of businesses.
Kinda like me.
Anyway, their blog is full of actual resources potential clients can use:
If I wanna buy a blog from the Hoth, I’ll find all of these blogs to be pretty useful compared to “The Ultimate Guide to Content Marketing”.
Since, they’re my competitor, I’ll analyze one of these posts, see how it’s been performing for them, and then create an even better post.
Let’s take the post “4 Things to Know Before Buying Backlinks”.
I’m going to perform some keyword research on the keyword “buying backlinks” to see how this topic is performing.
Here’s what I found when doing this competitor research:
This blog takes in some promising monthly traffic, but it’s highly competitive. Judging by the nature of this keyword, I can assume that a lot of SEO resellers are offering this service.
SEMRush says that you’ll need 273 backlinks to compete for this keyword.
That’s definitely doable (as I’ll point out below), so this lets us know that we can write a very similar guide on how to buy backlinks and focus more on backlinking to surpass The Hoth and rank for this keyword.
And, since “buying backlinks” has high buyer’s intent, it’s a win-win situation.
This is my process for finding realistic blogging topics. It’s combined of both competitor scouting and keyword research.
In a nutshell, here are all the steps you need to do the same thing:
- Search your most successful competitors’ blogs to see what they’re writing about.
- Conduct keyword research using the most popular keyword in the blog you choose.
- Check the search volume and keyword difficulty. Make sure you’ll receive a great return when putting in the effort to rank for that keyword.
- Rinse and repeat.
Following this step will help you avoid writing about topic your audience won’t care about, while overtaking your competitors at the same time.
Discover Your Customers’ Pain Points
The whole purpose of your company’s blog is to loosen up potential customers before they’re ready to buy.
When you create content based on topics your audience cares about, your conversion rate will shoot through the roof.
The good news is finding customer pain points is much simpler than it used to be.
There are a lot of tools you can use, such as Topic, which allows users to get an exhaustive list of questions people are asking about a specific keyword:
Pretty cool, huh?
With this tool, you can browse all of these questions and convert them into blog writing opportunities.
Browse Google’s “People Also Ask” Section
Back in the day, you really had to dig deep on keyword research tools and online forums to find super long-tail keywords combinations and questions relevant to your industry.
Nowadays, you can easily find these questions on Google’s “People Also Ask” section.
Look what happens when I search for the redundant keyword phrase, “how to promote your blog“:
Using this section, I can find some more narrow blog topic suggestions. Since Google is actively showcasing this section, I can expect that “people are really asking these questions”.
Finally, when you scroll to the bottom of the search engine results page (SERP), you can find more keyword suggestions:
This is one of the best ways to find possible blog topics, and it only takes about five minutes.
Back to You!
So, what do you think?
Do you have anything to add?
Make sure to leave all of your comments below and like this blog.
And, remember, if you need anyone to perform some content strategy for your blog, I can help.